Safe to say, you’ve probably heard of the mountain areas of Kitzbühel and Kirchberg. These picturesque mountain towns are famous around the world for their stunning alpine villages, world-class infrastructure, and the legendary Streif on the Hahnenkamm. What fewer people are aware of is that in summer, skiers and snowboarders are replaced by mountain bikers who navigate through the diverse landscapes of the region at their own pace, enjoying the flow of the trails. The Bike ARGE approached us to rebrand their existing bike trail offerings, previously known as Kitzbike, into one cohesive brand that represents all parties involved.