As a full service communications agency, one of zooom’s many skill sets is that of event organization and execution. We've successfully completed eight editions of Red Bull X-Alps in the last 16 years. However, realizing a project of this magnitude presents it’s own unique set of challenges - each and every time.

At the centre of the race is our online, Live Tracking feature which streams the athlete’s progress to the viewers back home. Through this unique and advanced use experience, we’ve seen an exponential growth in followers over the years, so for Red Bull X-Alps 2017 we needed a sure-fire way to keep up with the traffic. Creating and implementing a system that follows 32 athletes across over 1100km of treacherous Alpine terrain sounds tough, right? How about doing it in just 3 months? Teaming up with Wabion, we did exactly that.