It is a well-known fact that the best way to get people talking about your brand is with a memorable creative campaign, one that has a catchy slogan or a unique message. Think about some of the world’s most famous brands. You probably have a few in mind already, maybe you are already thinking of their logo or the slogan, perhaps even just a colour.

Having a memorable logo is one thing, but it doesn’t promise an increase in market share. So, how do you get to this level of recognition and what are the key factors to effective brand building? Of course, we’re not just going to give out our secrets to ensuring a brand’s success, but we will tell you that the real work starts long before the creative brainstorm. In fact, executing an original campaign is one of the very last steps in the process.