ClientRed Bull X-Alps
Web redbullxalps.com

Hike & fly

The world's toughest adventure race

A race hiking and flying the countries of the Alps. An epic battle between 35 of the best athletes from all around the world. A global audience of millions. Red Bull X-Alps is so much more than an adventure race. It’s a human story of pain and glory, adventure, and excitement, set against the spectacular backdrop of the Alps. And at zooom we are proud to have been organizing and managing every detail for over 20 years.

A Legendary Race

Red Bull X-Alps is taking place every two years and the 2023 edition, the 20-year anniversary, was a record-breaking success. It was by far the fastest edition, with the Swiss veteran athlete Christian “Chrigel” Maurer reaching goal after covering more than 1,200 kilometers in an astonishing 6 days, 6 hours and one minute, and 17 of his rivals finishing within 24 hours. 23 athletes, more than ever before, made it onto the landing float in Zell am See, Austria. Another landmark was Austrian Eli Egger becoming the first female to make it to goal.

Evolution of a race

The race has evolved nearly beyond recognition, with technology evolving and athletes becoming more and more professional. Some things remain the same though: the spirit of adventure, where our heroes climb literal mountains and throw themselves off to fly hundreds of kilometers.

Another enduring part of the race is Swiss dominance. Every single edition of Red Bull X-Alps has been won by a Swiss athlete. The past eight editions have been dominated by Christian ‘Chrigel” Maurer

Digitalizing the race

Over 20 years, we too have evolved. Red Bull X-Alps is one of our biggest events here at zooom. Everything is covered by us – from coming up with the concept to designing the assets to organizing the global communication about the event. We leave no stone unturned when organizing and delivering the event. This level of control also applies to the digital side of the project where we built the website from the ground up.

With multiple teams at zooom involved, we migrated the Red Bull X-Alps website into the Red Bull eco-system, now sharing the same CMS and tools as redbull.com. This enables all Red Bull markets to access, translate, and publish content directly from redbullxalps.com, greatly increasing the reach of the event. The new site, designed in collaboration with Red Bull, follows their "Cosmos" design system and incorporates unique Red Bull X-Alps features.

In addition to creating the design, implementing the website and preparing the automated migration of dozens of news articles, the newsletter system has also been ported into their ecosystem, leveraging the benefits for the end user of having a single login for all needs in the world of Red Bull.

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An immersive experience

The Live Tracking system is the core of Red Bull X-Alps, enabling real-time tracking of every athlete and allowing fans to follow every move. The interactive map displays various layers of information, including location, direction, speed and altitude. Fans can choose from different perspectives such as a tactical 2D overview to directly see the evolution of the race and uncover the tactics of each team. The 3D perspective helps to better understand the difficult terrain athletes must navigate, whether hiking or flying, and even the possibility to sit in the harness of an athlete and follow the race through their eyes. The integration of advanced digital tools and live streams from multiple locations ensures that fans have an enriched and engaging viewing experience, capturing the essence of the race.

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Branding, image and design

All visual materials and digital touchpoints follow the strict Red Bull X-Alps branding guidelines – from including its catchphrase ‘The world’s toughest adventure race’ wherever possible, to precise rules about sizing and positioning of sponsor logos. It’s a complicated job – but a key part of making an event professional.

A race like this need attitude and identity and we give it through strong branding and graphic design.

Ulrich Grill, Race Organizer and Co-Founder

Interested in becoming a Red Bull X-Alps Partner? Click here to find out more and get in touch with us!

International Coverage

The Red Bull X-Alps media blitz is thorough. By providing traditional mainstream media with easily accessible editorial packages, coverage is maximized beyond the typical action and adventure sports audience.

Between the personal and fan pages of each athlete and the official social media outlets of Red Bull X-Alps it’s almost impossible for a fan to catch every bit of news around the race – there’s just too much for one person to see. And that’s the way it’s supposed to be.

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Multimedia, Multichannel

While Live Tracking remains the core tool to follow the race, incredible images, action packed videos, and the latest news are constantly shared across all Red Bull X-Alps social channels. To keep fans up to date, we take an extra step by offering multiple live streams a day. Join our experts going live from partner destinations, from iconic mountains, or even from the air, thermaling alongside the athletes' gaggle.