Content creators worldwide submitted thousands of breathtaking adventure and action sports images and videos to the Red Bull Illume Image Quest 2023.
After the submission phase closed, the finalists, category winners and ultimately the overall winner were selected blindly by an international judging panel consisting of 52 judges. Many of whom are editors at well-known magazines and experts in their field, but it also included world-class athletes like Anna Gasser, Matthias Dandois and Will Gadd.
The overall reach across the website, social media and earned media for 2023 was an incredible 911,515,516 million contacts. Ensuring maximum visibility, your brand logo shines across all digital and physical assets, including websites, press releases, newsletters, flyers and posters.
Additionally, integration opportunities span from our own channels to earned special interest channels in the sports, photography and lifestyle media. Red Bull’s global communication channels further magnify the message across their powerful network. Moreover, Red Bull Illume Photographers are influencers themselves, spreading the word to their fan base. Former overall winner and 2023 judge Chris Burkard for example helped to share the buzz and excitement to his 4 million followers.