No other camera brand is bold enough to make the choices Leica does. While some might consider them crazy, the many Leica aficionados worldwide are living proof to the genius behind their visionary camera concepts. Every decision at Leica is made with the photographer in mind, creating a world of products where true creativity and reduction to the essentials of photography are key. Leica cameras are not only famous for the technical benchmarks they continually create, but are considered iconic in their design and usability too.

zooom has supported the brand, starting at the very beginning – building an ironclad brand communications strategy. This involved working closely with the client to define a brand strategy, ensuring a clear vision and mission for the future. Along with highlighting the unique target markets, we continue to provide insights that guide every piece of communication from Leica. zooom provided an extensive array of photo and video content for the entirety of Europe as well as major product launches worldwide, including the Leica M10-P, the Leica M10-D, the Leica Q2, the Leica M10 Monochrom and the Leica S3.