Ishii Sports is Japan’s go-to place for serious mountain adventurers and skiers. It’s a company that was started for and by people with a passion for extreme mountain sports; the kind of extreme that involves conquering Mount Everest or outshredding avalanches in Hakuba Valley.

The opening of another store within the brand new Yodobashi Links Umeda Mall gave the brand the opportunity to relaunch with a fresh look and feel. For the redesign of the Ishii Sports logo it was important to keep the most recognizable asset of the icon, the twin peaks, but give it a clean and international-friendly update. Whilst still visually close to the previous version, the new logo enhances the twin peaks - with a simple and strong font in both English and Japanese for the brand name. It looks even more impressive when it’s projected on giant screens all around the store, inspiring mountain adventurers and skiers to go out and enjoy the earth.