Authorzooom productions
Published 06 March 2025

Leica launches the lux grip

zooom crafts the global campaign

Leica is a name synonymous with iconic photography and precision engineering. This year, they partnered with us at zooom to launch the brand-new Leica LUX Grip – an innovative accessory designed for iPhone users looking to elevate their mobile photography experience. Showcasing how this grip transforms a smartphone into a creative tool with a true camera feel was the challenge we took on – and one we were excited to bring to life.

To launch the innovative new product

We were tasked with creating the entire campaign. From developing the creative idea and the campaign claim Unlock Leica Mode to producing a dynamic campaign video, landing page content, and social media assets, we crafted a cohesive story that blends the convenience of iPhone photography with the artistry of Leica.

We’re thrilled with the results of our collaboration with Leica and can’t wait to see the Leica LUX Grip unlock new creative potential for photographers worldwide.

Check out other campaigns we did for Leica and discover how we at zooom can help bring your products and ideas to life.

Brand building done right

At zooom, we believe in building brands that stand the test of time through a holistic approach. We’re committed to fostering long-term partnerships with our clients, ensuring that each strategy is thoughtfully crafted and precisely executed.

Partner with us to strengthen your brand’s presence and forge lasting connections with your audience. Explore our full suite of services in strategy, communication, creative work, and events.

Let’s build something extraordinary together.