ISHII Sports have launched a new venture in the adventure travel market. The Japanese adventure sports retailer is to begin offering active holidays for those who want a taste of adrenaline on their vacation. As agency to ISHII Sports, zooom has been closely involved with the launch, creating the logo that will define the travel company, called ISHII Sports Adventures. 

ISHII Sports is a Japanese sports store chain owned by Yodobashi with a focus on mountaineering, mountain sports, camping and hiking. Over the past couple of years zooom has given the company a full rebrand, creating its now familiar mountain peak logo. The project has been handled between our local office in Tokyo and our head office in Salzburg, Austria.