It’s not every day you get to work with a company with more than 140 years of expertise. Rosenthal reached out to us to help with their branding. The heritage brand was founded in 1879 in Selb, Bavaria’s ‘porcelain capital’, where they have their global HQ and still maintain a factory. 

So where does zooom come in? We analyzed and researched into the brand’s position, strengths and weaknesses. With this we took a deep dive into the Rosenthal brand architecture and concepts in 2022 and presented a new, streamlined direction. Next, we are supporting with brand equity. It’s the start of a hopefully long and fruitful relationship with the heritage German brand and we can’t wait to move forward in this partnership.