- Authorzooom productions
- Published 22 July 2024
Yodobloom brand launch in tokyo
Store opening in Ikebukuro shopping mall
We are thrilled to announce our latest collaboration with Yodobashi Camera, which has culminated in the launch of a groundbreaking new brand, "Yodobloom." Opening in the bustling Ikebukuro Shopping Mall in Tokyo, Yodobloom offers a unique and holistic shopping experience that redefines the retail landscape.
Brand naming and development
The first challenge in this project was defining a name that encapsulates the brand's essence. After careful consideration, "Yodobloom" was chosen. A fusion of "Yodo" from Yodobashi and "bloom," the name symbolizes the blossoming beauty of Gen Z and reflects the brand's mission to help individuals flourish. The client embraced this name quickly, marking the first major milestone in the brand development process.
Next, we focused on shaping the "brand equity" of Yodobloom. This involved a deep dive into target group analysis, and defining the brand's vision, mission, character, values, points of difference, and positioning statement.
Logo and corporate design
The next step was creating a logo that embodies Yodobloom's vision. We designed an eye-catching logo and developed a cohesive corporate design, including defining color schemes and font styles for both online and offline communications. Essential brand materials such as stationery and shopping bags were also created, ensuring a consistent and memorable brand presence.
Grand opening
This June, Yodobloom opened its first store in Ikebukuro Shopping Mall, right in the heart of Tokyo. The opening has already garnered significant attention, setting the stage for Yodobloom to become a major player in the retail market.
