CEP is the sports brand belonging to the German high-tech manufacturer medi, one of the global leaders in the healthcare industry. CEP stands for the best compression in sportswear and offers a wide range of different products for every athlete. These products help to increase performance, prevent injuries and improve recovery after sports. The world’s best compression brand deserves to be recognized for what it is, so CEP teamed up with zooom to strengthen their brand identity.

We started off by clearly positioning the brand, adapting the tone of voice and fine-tuning their corporate design. We also developed the concepts for their 2017/18 brand campaign and for the Metalized Edition – a special edition of their running socks. To ensure that the visuals of the campaign were in line with the brand’s premium positioning, we held a photo shoot at our in-house studio.

Look out for these visuals in print ads, the CEP lookbook and their booth at trade shows. Furthermore, we designed sales materials for various products, POS-tools and eye-catching packaging for their Clonetech tights. Currently we are working on new packaging concepts and on communication ideas for future products, so stay tuned!