Since 1972, Dainese has been recognized as leading innovators of safety gear in the motorcycle, bike and winter sports markets. The Italian company approached us to develop a new and exciting visual identity for their brand and to come up with communication ideas for all of the sport categories in which they operate. 

To underline Dainese's dynamic and passionate characteristics, we developed an engaging visual concept and a new brand claim for each of their communication channels. The new look was then applied to various materials like catalogue layouts and business cards. We also designed their booth for the ISPO tradeshow to coincide with, and pay tribute to the release of their Flex helmet. For their apparel line ‘Altitune’, a new logo was created along with a communication strategy, key visuals and a series of marketing texts to give the brand an extra boost.