Leica Sport Optics approached us to think of a communication campaign for their new Noctivid binoculars. Together, our teams underwent a complete analytical and conceptual process to develop and execute the full campaign, design effective key visuals, online banners and digital assets.  The most fun part of the job? Creating a full storyboard and producing the product video in German and English. In addition, we designed some merchandising tools like limited edition Noctivid T-Shirts and bags.