Red Bull Media House approached zooom to add a little something extra to its latest online game 'Bike-Unchained' - a downhill bike game available on most mobile devices.

To celebrate the launch of the game, we designed a 'Bike Box', a physical media kit filled with Bike Unchained goodies, such as a branded USB stick containing an interactive pdf, an original chain bracelet, stickers, postcard and of course a can of Red Bull.