Y Water is a small LA company that has muscled into the kids’ beverage market with a healthy alternative full of vitamins, minerals, and attitude.

In close collaboration with Y Water, we prepared their market re-launch based on a simple idea: to appeal to kids, you have to think like a kid. As a consequence, all communication is presented from that perspective including all social media, which is run by Wyatt, our 8-year-old intern, who makes fun of everything…until bedtime (usually around 7:30pm).
Now that we’ve been picked up for distribution at Whole Foods and Walgreens in California, we are eagerly looking forward to recess.