- Authorzooom productions
- Published 28 October 2024
Powering Kelag's vision for Carinthia's energy future
New image campaign for our favourite energy supplier
We are proud to present our latest full-service campaign for Kärtner Energie AG (KELAG), positioning the energy provider as a driving force behind Carinthia's sustainable future. Under the headline "The energy that drives Carinthia forward," we developed and executed a holistic image campaign that connects emotionally with the region's residents.
The creative approach
Our creative team crafted a unique narrative using "sailing" as a powerful metaphor, elegantly connecting the natural elements of water, wind, and sun – the cornerstones of renewable energy. This concept not only showcases KELAG's commitment to sustainable energy but also emphasizes the positive aspects of energy transition, supply security, and regional self-determination.
Comprehensive Execution
The campaign's centerpiece, an evocative image video, was produced at Carinthia's stunning Weissensee, capturing the region's natural beauty while highlighting the human aspect of energy transformation. Our production team managed the entire process, from location scouting to final editing.
To ensure maximum impact, we developed and implemented a comprehensive media strategy, rolling out the campaign across Carinthia in November. The campaign spans multiple channels, including, Traditional media (radio and print), Out-of-home advertising, Digital platforms with custom online banners, Targeted social media presence
This integrated approach demonstrates our agency's ability to deliver end-to-end campaign solutions – from initial concept development through to full-scale implementation across diverse media channels.
