- AuthorJon Parker
- Published 27 February 2024
The stage is set for Audix
Brand relaunch and new brand campaign for the american audio experts
Here’s the first look at AUDIX’s new brand campaign. We recently completed our work rebuilding the American brand's CI and brand equity. Our goal was to modernize the brand while preserving its heritage. With the new brand campaign, AUDIX is targeting a younger audience worldwide, introducing them to the world of high-quality microphones and sound.
A New Demographic
With the updated CI, we modernized the style and the visual language representing a new direction for the American brand. We focused on the X from AUDIX as a window into the performance of the artists. Paired with this striking visual graphic element we added the timeless headline, “Hearing is Believing”.
With a fresh new look and a bold new brand campaign AUDIX are prepared to strike out into new markets. The new campaign targets a younger audience and will be visible both online and in specialty magazines and in the stores of the world's largest music retailers. The campaign won’t just live instore, though. AUDIX are supporting the campaign online with global social media rollout, paid adverts and online merchandising for maximum reach. It’s an exciting new chapter for AUDIX and we can’t wait to see (and hear!) what’s coming next.
Want to join forces?
If you too feel like you want to update your imagery, text or CI, then get in touch. As a full service creative agency zooom is best positioned to better build your brand.
